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Marketing conceptsMMMMemory campaign 2008
MMMMemory is a sympathetic consumer campaign for the traditional bakery. The central position is taken by the special memory game: 'MMMMemory, from the acres to the baker'.
The MMMMemory game explains the baking of bread in a fun way. The campaign was thought up for the Week of Bread 2008. With this game the traditional bakery had a unique shop promotion for this period. The game and the accompanying savings card formed the basis for a consumer campaign. In combination with participation in the National School Breakfast 2008, it was a sure chance to earn extra turnover. The campaign was specially developed for the traditional bakery. It contributed to the promotion of bread as healthy product. The games were complimented with an own logo. The MMMMemory concept supported the Sonneveld campaign 'Bread moves you!'
