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Both consumers and the retail industry are in need of products which have a (more) natural image. This can be realised by, for example, adding fewer E-numbers to food. A product free of E-numbers is sometimes also referred to as an E-number-free or clean label.
Explanation about E-numbers
E-numbers are ingredients for food approved by the European Union and are therefore amongst the safest ingredients. There are strict regulations in place regarding which ingredients and associated quantities may be used in food. There may be cases whereby larger quantities of the exact same substances are present in natural foods than is permitted in food containing E-numbers. For example, some types of cheese and cranberries naturally contain more preservatives than a food producer may add.
Natural and healthy image trend with consumers
Sonneveld already developed a complete range of clean label tin bread and rolls in 2008 in order to respond to the above trend, including fruited bread (rolls, currant buns, stollen, etc). This was made possible as Sonneveld was one of the first to use new enzyme technologies which could keep bread soft and fresh for longer and which could replace synthetic emulsifiers (E-numbers). A nice example is an enzyme which turns the fat in flour (flour naturally contains 2-3% fat) into a natural emulsifier. As a number of these fatty substances in the flour have a negative effect on the baking process, the enzyme can result in considerable volume, structure and softness improvements.
Sonplus Clean Label
Bread improvers containing ascorbic acid (Vitamin C, E300) and Cysteine (dough relaxation, E920) may be referred to as clean label in theNetherlands. After all, these E-numbers are converted during the kneading, rising and baking process and are subsequently hardly detectable. Sonplus Clean Label forms part of Sonneveld’s product assortment. This is a bread improver which is suitable for various different purposes. The product is based on enzyme technology and exclusively contains the ascorbic acid (E300) E-number, permitted for clean label.
There are various different European countries which prefer for their food producers not to use ascorbic acid or Cysteine in their clean label products either. Sonneveld therefore has natural ingredients available upon request for this purpose and for preservatives, which can also replace these E-numbers.
2012
- Quality and certificates (Corporate News, 11 April 2012)
- Sustainable palm oil (Corporate News, 10 April 2012)
- Inspiring summer tip: Mediterranean mixes (Product News, 10 April 2012)
- 2011 sustainability report (Corporate News, 17 February 2012)
- Deliciously tasty rye mixes (Product News, 9 February 2012)
- E-number-free ingredients (Product News, 30 January 2012)
2011
- Sonneveld prolonged ISO 9001 certificate (Corporate News, 29 December 2011)
- Reduce waste and increase profit at the same time (Corporate News, 15 November 2011)
- Typical Dutch fruit bread (Corporate News, 11 November 2011)
- Sonneveld proud of succeeding the unannounced AIB audit (Corporate News, 12 October 2011)
- New! Proson Preserve (Product News, 16 September 2011)
- Agent Days 2011: Experience the Innovation (Corporate News, 16 September 2011)
- Release agent advice wizard (Product News, 9 September 2011)
- Five years of European bakery innovation on Dutch soil (Corporate News, 15 August 2011)
- Sonneveld products presented in Athens (Corporate News, 27 May 2011)
- Guaranteed great taste with Sonnet Brioche Beurre (Product News, 27 May 2011)
- Sonneveld once more one of the best managed companies in The Netherlands (Corporate News, 20 May 2011)
- Sonneveld achieved quality standard: BRC Unannounced (Corporate News, 12 April 2011)
- Vitason - easy to use mixes for tasty breads! (Product News, 8 April 2011)
- New: QS Croustillant for top of the bill crusty bread (Product News, 7 April 2011)
- Sustainability and Social Report 2010 (Corporate News, 7 April 2011)
- Sonneveld campaign for Alpe d’HuZes / Inspire 2 L!ve (Corporate News, 7 April 2011)
- Savings with Crumb Soft (Product News, 18 January 2011)
- Ebic fresh start in 2011 (Corporate News, 17 January 2011)
2010
- New! Credin crème pâtissière powders (Product News, 17 December 2010)
- Sonneveld supports production of sustainable palm oil (Corporate News, 1 December 2010)
- The profit of waste (Product News, 15 October 2010)
- Price increases at Sonneveld (Corporate News, 13 October 2010)
- Sonneveld scores ‘Excellent’ for AIB audit (Corporate News, 8 October 2010)
- Taste the difference with QS Luxe Superieur (Product News, 26 July 2010)
- New website for online release agents advice (Product News, 16 July 2010)
- Changed packaging for aerosol release agents (Product News, 14 July 2010)
- Takeover Sonneveld approved (Corporate News, 14 July 2010)
- Sonneveld Group B.V. to become part of Orkla Food Ingredients (Corporate News, 26 April 2010)
- Pastes in handy rectangular buckets (Product News, 29 March 2010)
- Minimize bread waste by reprocessing old bread (Product News, 8 February 2010)
- 25% reduction on Proson Uni-force Royal (Product News, 13 January 2010)
2009
- New Sonneveld website (Corporate News, 23 December 2009)
- Dosage concepts (Innovation News, 9 October 2009)
- Visit Sonneveld at iba 2009! (Corporate News, 7 October 2009)
- Sonneveld Group obtains AIB certificate (Corporate News, 7 October 2009)
- Bread with less salt (Innovation News, 31 August 2009)
- Sonneveld Group B.V. wins the 2009 Fenedex Internal Export Services Trophy (Corporate News, 11 June 2009)
- Sonneveld Group BV is once again among the best managed companies in the Netherlands (Corporate News, 24 April 2009)
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