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Trends and developments The more observant among us will already have noticed. The high street is now home to an increasing number of textiles boutiques and wool shops. Making things yourself is right back in. Back to the past? Not exactly, although research does show that economic changes have a direct effect on trends in society. So how does it work? |
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Sonneveld contributes to healthy eating The Netherlands are increasingly having to face the consequences of obesity and related complaints such as diabetes and cardiovascular disease. A growing societal problem towards which Sonneveld wishes to make a positive contribution. By developing products that are part of a healthy dietary pattern and helping consumers to make sensible choices. |
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Ten mega trends for the future LONDON – The leading research agency Datamonitor has identified ten trends that new products must take account of if they are to remain successful. The trends range from convenience to gender confusion and individualism. The future belongs to whoever responds well to these trends… |
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Baking bread at home: hype or trend? Home baking is no hype but appears to have gained a permanent place in Dutch households. These days, one in five households has a breadmaker. Which is a lot. Bakers are well advised to prepare for this change rather than be caught out by it. Sonneveld offers them a helping hand. |
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