Health continues to dominate bakery trends
The trend for healthy and functional foods will continue to dominate the bakery market this year, resulting in yet still more space for innovation in this area, a new report claims. According to Euromonitor's report 'Bakery Products: top trends for 2008 and beyond', consumers of all ages will continue to lean towards bakery products they view as healthy or nutritious, driven by governmental pressure to eat well along with a growing 'obsession' with body image.