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Sonneveld has invested for countless years in innovation. After all, without innovation bread goes stale!


The department of Innovation & Development (I&D) is the most important marker for the innovation strength of Sonneveld. This has always been a heavily occupied department. The know-how of our 'technical minds' is of inestimable value for the development and improvement of our products. Within I&D a creative team is responsible for the application of recipes.


In 2006 Sonneveld took the initiative to establish the EBIC, the European Bakery Innovation Centre. Sonneveld believes that knowledge is power. The bundling and sharing of knowledge taken from different sources, improves and strengthens the European bakery chains and Sonneveld stands firmly behind this. Cooperation and the sharing of knowledge are the ingredients of tomorrow’s success for entrepreneurs in the bakery branch.

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