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Agent Days 2013: Baking for non-bakers

From May 29 till May 31 2013 the Agent Days were held at Sonneveld in the Netherlands. Our agents from all over the world were invited for this event. This year’s theme was ‘Baking for non- bakers’. During the Agent Days our bakery specialists and the agents have shared knowledge and know-how of the baking process.

Workshop: Baking for non-bakers

Since last year, we received a lot off requests, to organise a course in order to enable commercial people to have a better understanding about the ingredients used in bread and the total process of baking bread. Especially for the agents, Sonneveld arranged a workshop with the subject ‘Baking for non-bakers’. This workshop was given in the European Bakery Innovation Centre (EBIC).

After the training, Sonneveld had arranged a sight-seeing tour of the Netherlands by visiting some typical Dutch places, like the cheese market in Alkmaar and an old fishing village, named Volendam.

Sonneveld would like to thank all participants of the Agent Days 2013 and hopes that this knowledge will help them in better serving their customers and creating opportunities. If you too are interested in a workshop at Sonneveld or want more information please contact one of our offices.

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