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Here you will find our older news items (>1 year old):
12 July 2013 - Sonneveld has new mission, vision and core values (Corporate News)

Since 2010 Sonneveld is an independent part of Orkla Food Ingredients (OFI). As a part of this leading European supplier of bakery ingredients, Sonneveld found it essential to review their mission, vision and core values for more clarity for our customers and employees.



For this change Sonneveld has been viewed critical as company. In this process a project group has asked questions like: who are we, what are our goals and what do we want to mean for our customers. This has resulted in the following new mission, vision and core values​​.


Mission Statement

Sonneveld, producer and supplier of bakery ingredients such as bread improvers, bread and pastry mixes and release agents, has a leading role within the European Bakery Industry. With enthusiasm, ambition, creativity, precision and persistence, Sonneveld offers its customers added value through the joint development of consumer focused products, services and original market concepts, for mutual success.


Corporate Vision

Every artisanal and industrial baker in Europe is familiar with the bakery ingredients of Sonneveld and successfully use Sonneveld products.


Core Values

  • Ambitious
  • Creative
  • Enthusiastic
  • Precise
  • Persistent.


About Sonneveld

Sonneveld Group B.V., founded in 1956, supplies an extensive assortment of bread improvers, bread and pastry mixes and release agents. These products are supplied to both traditional as well as industrial bakers. An important share of the turnover is derived from exports to countries in Europe, the Middle East, South America and South East Asia. Sonneveld is market leader in the Netherlands and one of the most important players in the Benelux.

Sonneveld is part of Orkla Food Ingredients, an important European player in bakery ingredients such as confectionery mixes, marzipan and margarines.




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