Consumers are reading the label. Are you ready?
Consumer awareness of ultra-processed foods (UPFs) is growing, and with it comes a real appetite for simpler, more recognisable ingredients. Retailers and buyers are responding to that and looking to bakery manufacturers to lead the way.
E numbers exist for a reason. They extend shelf-life, reduce waste, and make it possible to produce affordable, high-quality food that doesn’t need to be eaten the same day it’s baked. Not everyone has the time or budget to buy fresh produce every day, so long shelf-life products play an important role in reducing food waste for both manufacturers and consumers.
The challenge isn’t to remove everything. It’s about removing what you can without sacrificing what matters.
Introducing FermenSon: Clean-label bread improvers
FermenSon is Sonneveld’s family of clean-label liquid bread improvers, built on innovative enzyme technology. Designed for modern semi-industrial and industrial bakeries, the range helps bakers produce premium quality bread consistently, efficiently, and with a label consumers can actually understand.
From toast bread to soft buns and soft rolls, FermenSon works across a wide variety of applications. It’s easy to dose, low cost in use, and delivers excellent dough stability, freeze stability, and prolonged freshness. All without relying on the additives that increasingly raise eyebrows.
Softness and shelf-life, without the trade-off
At Sonneveld, our approach is straightforward: remove as many E numbers as possible while maintaining equivalent or better product quality and shelf-life. That means softness, eating quality, and mould-free performance from first bite to last crumb.
For soft rolls specifically, FermenSon 3% is our hero product. Free from emulsifiers and ascorbic acid, it still delivers boldness and softness over the full life of the product. A cleaner label, without the compromise bakers often fear.
What this means in practice
A cleaner label isn’t just good for the consumer, it’s good for your business, too. And a longer shelf-life means more flexibility in your supply chain, longer production runs, and less waste at both ends.
Clean label done properly protects your margins, meets retailer expectations, and gives consumers a product they feel good about buying.
Ready to clean up your label?
If you’re looking to clean up your soft roll recipe without losing the quality your customers expect, get in touch with the team at info-uk@sonneveld.com. We’d love to help.