Clean label brioche and hot cross buns: the next step in premium innovation

Clean label is no longer a bonus; it's an expectation. Consumer wariness of ultra-processed foods keeps growing, and retailers are responding by pushing for simpler, more recognisable ingredient lists across more of the bakery aisle, not just the everyday lines. Premium products are no exception. This September, Sonneveld extends that promise to two more products in the premium selection: brioche and hot cross buns.

FermenSon Brioche

Foodservice and retail manufacturers want a point of difference on premium burger buns, and consumers want clean label. FermenSon Brioche delivers both. It’s an enriched dough with butter and sugar, built for premium burger buns, and free from the ingredients that increasingly put shoppers off.

Clean Label Hot Cross Bun

Hot cross buns are an Easter treat, but you know the work starts now, months before the first bun reaches a shelf. Which is why we’re talking about a new clean label solution built for exactly that timeline.

Retailers are moving towards clean-label specifications for the hot cross bun season, and manufacturers want a single solution that works across the whole range, from traditional recipes to more innovative flavours. Sonneveld’s new solution is free from emulsifiers and ascorbic acid, and it maintains softness right through shelf life, whatever recipe it goes into.

Two products, one goal

Whether it’s a premium burger bun or a seasonal favourite, the brief from customers is the same: clean label without compromise. These two additions to Sonneveld’s premium selection help bakers deliver on both.

Ready to clean up your label?

Want to find out more about FermenSon Brioche or the new clean label hot cross bun solution? Get in touch at info-uk@sonneveld.com. We’d love to help.

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Discover more of our Fermenson clean-label products

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