Protected: Clean label brioche and hot cross buns: the next step in premium innovation

Clean label is no longer a bonus; it's an expectation. Consumer wariness of ultra-processed foods keeps growing, and retailers are responding by pushing for simpler, more recognisable ingredient lists across more of the bakery aisle, not just the everyday lines. Premium products are no exception. This September, Sonneveld extends that promise to two more products in the premium selection: brioche and hot cross buns.