Real Easy Shine: the latest innovation for brilliant baking

Sonneveld proudly presents its latest innovation for the baking industry: Real Easy Shine. Designed to simplify the glazing process, this ready-to-use plant-based product ensures your baked goods have a brilliant, natural golden shine—without the need for eggs or milk.

Who can resist a freshly baked, shiny croissant? Or a lovely brioche with an elegant brilliance? To consumers, the appearance of bakery products is of great importance. A shiny finish isn’t just a matter of aesthetics; research shows that consumers associate glossy baked goods with freshness, quality, and appeal.

Gloss and colour are often applied to bakery goods by using an egg-based solution. However, using an egg-wash has several drawbacks related to ease of use and food safety. This is why we are launching Real Easy Shine.

From brioche to hamburger buns

Real Easy Shine ensures your creations look as irresistible as they taste. Imagine a tray of golden, glossy hamburger buns, their shiny tops catching the light and inviting customers to take a bite… The big advantage; using Real Easy Shine couldn’t be easier. Simply shake the can thoroughly and turn it upside down before use. Spray the product evenly onto your prebaked goods to achieve a flawless, uniform glaze that shines through every bake. Want to add seeds and grains? That’s easy, as they stick effortlessly.

The result? Stunning sausage rolls, hot cross buns, and pain aux raisins that look as fresh and premium as they taste. Make your customers´ mouth water!

Advantages for out-of-home bakeries

For out-of-home bakeries, the ease of use translates into faster production times, minimal waste, and increased sales. Even staff with minimal training can achieve professional-looking baked goods, ensuring that every location delivers the same high standard of quality. With Real Easy Shine, you can create a premium look for your products, turning occasional buyers into loyal customers. Additionally, you’ll appeal to a broader audience, as the product is plant-based and therefor allergen-free, and vegan.

Tips to use Real Easy Shine

Be sure to store Real Easy Shine at a temperature between 5°C and 25°C to maintain its quality, and after use, rinse the nozzle briefly under the tap to prevent clogging. For additional product details, speak with your Sonneveld contact person and visit the landing page.

Let’s bake a shiny 2025!

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