The European Bakery Innovation Centre (EBIC) is an open innovation centre for players in the European bakery chains: raw material suppliers for bakery goods, bakery equipment manufacturers, bakeries, retail, food service, bakery ingredient producers and European governments. EBIC has two locations, in the Netherlands and Hungary. EBIC is an initiative from Sonneveld.

Program event

On the first day training was organised for the sales representatives of a wholesaler, EBIC Hungary introduced them to existing and new products with their technological parameters, preparation methods, etc. On the second day a customer meeting and product presentation took place with approx. 60 customers and with a few invited partner companies (e.g. cleaning company, bakery machine distributor company, etc.) On the third day we organised a training and product presentation for the managers/leaders of in-store bakeries of big supermarket/hypermarket chains.

This inspiring week with meetings and product presentations was a great success. The EBIC in Hungary is increasingly developing. For more information about EBIC visit www.ebic.info.