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Clean label is no longer a bonus; it’s an expectation. Consumer wariness of ultra-processed foods keeps growing, and retailers are responding by pushing for simpler, more recognisable ingredient lists across more of the bakery aisle, not just the everyday lines. Premium products are no exception. This September, Sonneveld extends that promise to two more products in the premium selection: brioche and hot cross buns.

Brioche… This luxury bread is winning over consumers worldwide with its soft, buttery texture and delicate taste. Originally from the Brittany region, this luscious French bread is known for its tenderness. As a bakery professional, you are constantly looking for ways to enrich your range and surprise customers. Get started baking this delicious bread. But how do you bake the perfect brioche?