BARLEYmax®: making the healthy choice the tasty choice​

One of the difficulties of modern times is to consume healthy food products. However, consuming healthy food faces several challenges, such as consumer beliefs that healthy food is not tasty. But what if you could healthy food which tastes good and is rich in vitamins, minerals and fibre? The new grain BARLEYmax® contains more vitamins, minerals and fibres than normal wheat. It has exta health benefits when added to wholemeal and has a pleasant nutty flavour. In this whitepaper, Dr. Ir. Peter Weegels, Director European Bakery Innovation Centre explains about cereals as nutritious food and introduces a whole new cereal with extra health benefits: BARLEYmax®.